Dr. Renee Young is the kind of doctor people wish they had growing up. Warm, direct, genuinely funny, and willing to explain a complex hormone panel the way a good friend would over coffee. As the founder of Young Naturopathic Center, a Los Gatos wellness clinic specializing in functional medicine, hormone health, IV therapy, and longevity care, her expertise was already converting patients in the clinic. It just wasn't showing up online the way it should.
When we came on board, YNC had an Instagram account with inconsistent posting and a 0.43% engagement rate, a LinkedIn presence with real potential that hadn't been fully activated, and no TikTok at all. The opportunity was clear: build a three-platform strategy that put Dr. Young's voice front and center, and gave each platform a distinct purpose.
A wellness clinic serving high-income, educated professionals in Los Gatos has a very specific credibility bar to clear. This audience does their research. They want to see real expertise, not generic health content. And they want to feel like they already know their doctor before they ever walk through the door.
The challenge was building that trust at scale across three different platforms, for three different versions of the same audience, all while keeping Dr. Young's voice consistent and human throughout.
We built the content strategy around Dr. Young's strongest asset: decades of clinical expertise and a rare ability to make complex medical topics feel genuinely accessible. Each month, she answers a set of question prompts directly to the camera, translating her knowledge into content that educates, builds trust, and feels nothing like the generic health advice flooding every other feed. We take that footage and build the full content calendar from it, cutting and framing it for each platform, then distributing across Instagram, TikTok, and LinkedIn.
Each platform has a clear and distinct purpose. LinkedIn is where Dr. Young shows up as a thought leader, speaking peer-to-peer with professionals and high-achieving patients in her own direct voice. Instagram is the clinic's community hub, a consistent home for education, service awareness, and brand culture. TikTok, which we built from zero, is the discovery channel, short and searchable content for people who are looking for exactly what YNC offers but don't know it yet.
The numbers reflect it. Instagram engagement grew from 0.43% to 1.46%, with views reaching 113,518 in a single month, up 10.5%. Interactions increased 14.9%. On TikTok, views nearly doubled in one period, up 71.5% to 5,916.
Each month builds on the last, deepening Dr. Young's authority online and keeping YNC front of mind for the community it serves.
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