Seasonal Sips already had something most brands spend years trying to build: a loyal farmers market community. People who came back every week, who knew Zarine by name, who trusted the product. The challenge was that none of that existed online.
When we came on board, the social presence didn't reflect the brand or the product. The goal wasn't to go viral. It was to build something real, a strategic foundation the brand could actually grow from.
Translating a farmers market brand to social media isn't just a content problem. The warmth, the trust, the sensory experience of tasting bone broth at a booth on a Saturday morning, none of that transfers automatically. It has to be rebuilt deliberately in a format that works for a scroll.
Seasonal Sips also needed to speak to a specific audience: health-conscious women who care deeply about what goes into their bodies, and halal-conscious consumers who don't always see themselves represented in the wellness space.
We started with strategy before touching a single post. A 17-page social strategy deck covering platform audits, competitor analysis, content pillars, and a posting framework built around four priorities: education, brand awareness, engagement, and conversion.
From there, we built and managed content across Instagram and TikTok, growing TikTok from zero and establishing a content rhythm that gave the brand a consistent, recognizable voice online for the first time.
In the first reporting period, Instagram views surged over 100% month over month. Website clicks nearly doubled in the second period. TikTok reached a 22.5% engagement rate. Early signals, but the right ones.
The engagement was short. But the bones we built, the strategy, the content system, the platform presence, gave Seasonal Sips something to build on long after we handed it off.
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