Dr. Renee Young has spent years building one of the Bay Area's most trusted naturopathic practices. Young Naturopathic Center for Wellness, based in Los Gatos, treats the complex cases most providers don't have time for: hormonal imbalances, autoimmune conditions, long covid, thyroid issues, and more. The clinical expertise was there. The brand had started to feel dated beside it.
YNC already had patients and a reputation. What it needed was a visual identity that could do more work: show up on a billboard, hold up in a printed pamphlet, convert in a local community ad. The existing brand wasn't built for that kind of range, and Dr. Young knew it. She needed everything to look as precise and considered as the care she was delivering.
We started with what was already strong. Dr. Young didn't need a new identity from scratch. She needed her existing brand refined, elevated, and extended into a system that could travel beyond the clinic walls.
The logo and color palette came first, built from visual elements Dr. Young already had and liked rather than created from zero. She had clear instincts about what the refresh needed to feel: elevated, approachable, clinical without being cold. We refined the mark and palette until they felt current, while still reflecting the practice she'd spent years building. From there, we translated the refreshed direction into a full Brand Bookand built out the collateral system: a foldable service pamphlet, a billboard ad, and in-app local community ads... everything designed to one cohesive standard, ready to represent YNC wherever it needed to show up.
Project Credits
Strategic & Creative Direction, Photography & Visual Direction: Annarose Monroe Photography
Brand Refinement, Graphic Design & Brand Book: Opie Creative
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