Zarine has been slow-simmering bone broth for years. Halal-certified, organic, 48 hours on the stove, the kind of product that earns repeat customers the moment someone actually tries it. The challenge was getting them to stop at the booth first.
When she came to us, Seasonal Sips was a great product without a visual world to match. No cohesive brand, no packaging that communicated the care that went into what was inside, no signage system for the farmers market booth where most of her sales happened. The product was doing the work. The brand wasn't there yet.
Seasonal Sips sits at a specific intersection: premium wellness, halal identity, and a farmers market presence. That's a particular kind of customer, and a particular kind of trust to build. The brand needed to feel sophisticated enough to justify a premium price point, and warm enough to reflect the family values at the heart of the product.
Getting that balance right across packaging, signage, a 10x10 booth, and co-branded collateral was the core design problem.
We started with a full brand identity. The logo came first. A simple bowl of broth with steam rising from it, rooted entirely in the product itself. It's the kind of mark that doesn't need explanation… you see it and you already know what Seasonal Sips is about before you've read a single word.
From there, a color palette drawn from the product world itself: tomato, fig, tallow, sand, amber, moss, kale. Typography that balanced heritage with approachability. A 15-page brand book documenting every decision so Zarine could apply the brand consistently, long after our initial work was done.
From there, we took the identity into the physical world. Packaging across the full product line, bone broth in two sizes, tallow, and a co-branded packaging line with Boxed Halal, bringing Seasonal Sips into an established halal marketplace. And a complete farmers market presence: a gallery-style booth backdrop, three menu boards, promotional tabletop signage, a table runner, and thank you cards with a QR code to drive traffic back online.
Every piece was built to work together. Whether a customer finds Seasonal Sips at the farmers market, online, or through Boxed Halal, they encounter the same visual world.
This is an ongoing design relationship. As Seasonal Sips grows, we continue to support design projects as the brand expands into new products and spaces.
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